The World at Your Doorstep: Visit Fairfax and Social Media for the Arts

With Jackie Franchi, Director of Marketing, and Patrick Lennon, Destination Marketing Manager, for Visit Fairfax.

Would your organization like to see more business?  Visit Fairfax, the official destination marketing organization for Fairfax County, will present a workshop on easy, free ways to promote your artwork and organization to both local residents and visitors to Northern Virginia.  Marketing professionals at Visit Fairfax will discuss some of the many ways that you can utilize online, mobile, email, and social marketing to create buzz about performances, exhibitions and programs and grow your audiences.  Participants are encouraged to bring their mobile devices.

Sponsored by the Arts Council of Fairfax County, Visit Fairfax and the Office of Public/Private Partnerships.

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For additional information please contact Janay Turner at 703-642-0862, extension 7 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

Date: Wednesday, April 25, 2012
Time: 6:30pm to 8:30pm (Reception begins at 6:30pm)
Location: Workhouse Arts Center, Building W-16, 9601 Ox Road, Lorton, VA
Ticket Prices: $20 in advance / $25 at the door

Participants are encouraged to bring their mobile devices in either iPhone or Android format. Marketing opportunities related to Visit Fairfax's free mobile app for visitors and local residents will be reviewed during the presentation.

If you plan to attend, we ask you to please take a minute to reply to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

Please register early.

 

Presenters:

jackiefranchiJackie Franchi
Director of Marketing, Visit Fairfax
Jackie Franchi is a veteran of the hospitality industry and worked with hotels for over 20 years prior to joining Visit Fairfax shortly after its start in 2005. Over the past 25 years, Jackie has worked in Sales and Marketing with a specific focus on online marketing.

 

Patrick LennonPatrick Lennon
Destination Marketing Manager, Visit Fairfax
Patrick Lennon has specialized in online marketing for Visit Fairfax and has been instrumental in quadrupling the DMO's online visitors during his tenure. Patrick was honored as the Commonwealth's "Rising Star" at this past year's Virgo Awards and manages Visit Fairfax's online outreach, direct marketing, social media, and mobile marketing programs.

Tentative Schedule

May 2012 - Fundraising Strategies
July 2012 - "Your Elevator Speech: 25 Words or Less"
September 2012 - "What's the Buzz: Marketing, Communications and Public Relations"
November 2012 - Individual Artists

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