Social Media Comparison
Here is an interesting study by Craig Newmark, the founder of Craigslist, on which social media tools and intensity of online activity, non-profits are deploying to talk to their constituents.
The study shows that income doesn’t necessarily increase a nonprofit's interactions on social media. Some of the most engaged organizations on social media are not the one’s with the highest income on the list, yet they are doing a good job with their social media. Why? Because they are fostering conversations and interactions.
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